The Choice
Pepsi’s new Super Bowl commercial is a masterclass in marketing yourself as better than your competition—here’s why.
How To Handle Setbacks
Failure is part of the entrepreneurship game. Here’s how to handle setbacks in your MSP—and keep pushing forwards.
What A Coincidence
Whether you think she’s a lyrical genius or not, Taylor Swift is an extremely savvy marketer—and she might just have something to teach you.
Electric Presentations Light Up Dallas on Day 2 of the IT Sales and Marketing Boot Camp
From presentations from the Better Your Best finalists to brand-building advice from Jesse Cole, here’s everything you missed on day two.
3-City MSP Marketing Roadshow Kicks Off In Dallas With A Focus On ‘The Big Shift’
The three-city MSP Marketing Roadshow kicked off last week in Dallas, where a couple hundred MSP business owners and decision makers gathered for two days of training on the Big […]
Lance Armstrong In A Raw, Unfiltered Interview: “I Wouldn’t Change A Thing”
Cyclist Lance Armstrong’s story is a narrative that many business leaders and entrepreneurs can relate to: the relentless pursuit of success, the harsh light of public scrutiny, and the humbling experience of failure.
MSP Marketing Skills Helped Rosebell Murigu Grow A Successful Medical Billing Company
How the CEO of Quick Claimers Medical Billing leveraged her MSP marketing skills, learned about M&A, and built a “dream team” dedicated to excellence and a business that honors its founder.
8 Critical Lessons to Amplify Your MSP from Shark Tank’s Most Successful Business Tycoons
Is Fred Voccola, CEO of Kaseya, the newest shark on Shark Tank? From the Aug./Sept. issue of MSP Success magazine, read how Voccola might just be after serving on the Shark Tank judges’ panel as the fourth “shark” alongside Robert Herjavec, Kevin O’Leary, and Daymond John at the 2023 Technology Marketing Toolkit (TMT) Sales & Marketing Boot Camp.
Eye on AI: DARPA/Biden administration fielding proposals for $20M AI cybersecurity competition
The Defense Advanced Research Projects Agency (DARPA) and U.S. President Joe Biden’s administration’s AI cybersecurity competition is now beginning to field registrations and proposals for its two-year-long competition that will let teams of hackers compete for up to $20 million in prize money.
Easy Button Porn
A growing number of school districts are banning A.I. tools like ChatGPT in an effort to prevent students from cheating, requiring them to produce original thought and actually do the work. I agree. After all, do you want the doc or the lawyer who got a passing grade thanks to A.I.?