I’m stunned by how many MSPs actually take heed of the NEGATIVE posts on platforms like Reddit or Facebook, when it’s a known fact that so many of the anonymous posts are made by bots or fake accounts set up by competitors and disgruntled employees.
This article is sure to fire up some well-meaning person’s hackles when they adamantly deny that THEIR relationship with their customers and employees are constructed of mutual respect and servitude – and that’s great if it’s true and not abusive to you, the business owner.
I consider myself extremely fortunate for not having had the ability to finish school and go to college, where I might have learned…
Self-employed people don’t really need to be great at systems, or hiring, or management. Being an entrepreneur is a much more difficult and challenging venture to undertake, and it’s certainly NOT for everyone.
Obviously, you can choose whatever approach you like when advertising your company, but I would suggest that your choices be governed by the performance and return of the campaign, not opinions or the popularity of what people say they like.
…she asked me a GREAT question: “What is a piece of advice you see given that you don’t agree with for MSPs?” Here was my answer…
With Valentine’s Day right around the corner, I thought I’d take a moment to talk about RELATIONSHIP as it pertains to the success or failure of any marketing initiative.
On that, here are two things I KNOW to be absolutely consistent across all media, all niches and all businesses:
It is also my observation that this is true of all successful entrepreneurs. They embrace chaos and push through the problems, doing what’s necessary, not what’s convenient or easy. We don’t spend a lot of time trying to avoid work and obstacles. We just accept it as part of the process and embrace it.
The “Covid cop-out” is yet another never-ending “Don’t blame me” game that is NOT an acceptable excuse nearly 3 years later.
The last thing you want is to be swamped with “things to do,” hamster in a wheel, running at top speed every day, every week, every month, every year and not really accomplishing anything.
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