Understanding The VALUE Of Leads
Here’s an interesting “tidbit” that (candidly) surprised me and my sales team – 58% of the new customers we brought in last year were not what we consider “sweet spot” prospects. Specifically,
Here’s an interesting “tidbit” that (candidly) surprised me and my sales team – 58% of the new customers we brought in last year were not what we consider “sweet spot” prospects. Specifically,
I have a love/hate relationship with LinkedIn. It has amazing data and targeting options, especially for B2B marketing. But their ad platform, in general, stinks and tends to be pretty expensive. But
If you are going to be truly successful in growing your managed services business and building a productive sales team, you must have a fundamental understanding of what a sales funnel is,
On the day I launched my first book, “The Toilet Paper Entrepreneur,” no one bought it — not even my own mother. Feeling defeated, I had two choices: Learn how to market
One of my clients recently posted on our internal message board, we call the QUE, asking if there was a benefit to joining BNI or some similar networking group. As expected, there
True story. A few years ago, my wife and I decided to join a gym. There were a couple of options near our home, so we stopped by to tour each one
Leads are the holy grail of marketing. The more leads you have, the more opportunities you open, the more deals you close, and the more revenue you generate. Right? Through your marketing
As I’ve often said, top line is for vanity, bottom line is for sanity. But how much do MSPs really make? To answer this question, we conducted an income survey of the
Earlier this year, I bought a beach house on the Florida panhandle in an area that the locals call “30A,” which is the name of the road running through all the little
If you’ve read any sales books, I’m certain you’ve learned multiple ways to overcome objections using contrast, comparison, and outright challenging the prospect. I’ve been in sales for over 30 years, and
For Press Releases And Media Inquiries: