The Formula For Building An Ad For Maximum Profit

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Can a single ad make you rich? In 1981, Absolut Vodka had a measly 2.5% of the vodka market and was selling only about 20,000 cases annually in the U.S.A. They started running print ads...

The Biggest Ways MSPs Burn Profits – Part 3

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To catch up on part 2 click here now... A so-called “friend” recently played a cruel joke one me. I was tricked — no, bamboozled — into witnessing train wreck after train wreck. A full two...

The Single Most Important Thing To Do If Your MSP Website, Brochure Or Marketing...

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As a seasoned copywriter for IT services, the single most difficult task is creating an effective marketing campaign about nothing. Last week a brand-new client seeking my advice about growing his application development business wanted...

Seven Strategies For Creating A Newsletter People Can’t Wait To Read – Part 2

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In part one, we discussed the importance of sending a newsletter to increase your value with clients and prospects. You discovered why you should send a print newsletter through the mail, who you should...

How To Create Clients For Life By Building Better Relationships – Part 1

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“Every prospect, customer, client, and patient you’ve ever worked with is losing value today… unless you’re doing something right now to increase their value,” –Dan Kennedy, Author, Marketing Consultant, and Founder of Magnetic Marketing® There are many...

Marketing STRENGTH

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When I was a young kid learning how to work to make money, I used to pray and hope for a giant snowfall in winter because I’d have the day off from school to...

The Secret To Landing Larger, Better, More Lucrative Clients

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Over a 4-month period, Tom Andrulis, CEO of Intelligent Technical Solutions, exploded his business. Sending just five letters to a small list, he closed over $24,000 per month of recurring revenue and $45,238 in project...

Back-To-School Marketing 101: Sell SOLUTIONS, Not Products

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Check out this extremely clever ad from Gwyneth Paltrow’s company, Goop. While the company (and Paltrow) have drawn criticism for her controversial health and lifestyle tips, the brand is thriving and targeting a wealthier...

The ONLY Opinion That Matters

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“If you want to dramatically increase your response , dramatically improve your offer.” That was just one of the maxims of marketing genius Axel Andersson, a Swedish entrepreneur who ran a hugely successful home-study school...

The Biggest Ways MSPs Burn Profits – Part 2

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To catch up on part 1 click here now... Last month, we looked at how MSPs are throwing away an average of $50,238.64 in annual profits just by failing to implement systems and processes to...