The 3 Fastest Ways To Find New Clients, New MRR, And New Opportunities RIGHT...

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For most MSPs, 2018 and 2019 were stellar years, thanks to Windows’ end of life and an increase in data privacy and protection regulations. In fact, quarters three and four in 2019 and the...

Marketing Sucks, But… Here Are Three Ways To Get Uncomfortable In Order To Succeed

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Marketing isn't a shot in the dark. It's not a guess or a gut feeling. Successful client acquisition methods are all about discipline, consistency, and coping with ambiguity. I recognize that most business owners...

A Lesson From The Bible About How NOT To Market Cyber Security Solutions

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There’s a Biblical teaching from Matthew 7:3 that reads (roughly translated), why point out the splinter in your brother’s eye but not consider the plank that is in your own eye? This quote recently came...

The Biggest Ways MSPs Burn Profits – Part 5

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To catch up on part 4 click here now… While others took up bread baking and puzzles during COVID‑19 quarantine, I subscribed to HelloFresh, a meal delivery service, as an attempt to replace eating out.  Here’s...

Advertising Social Causes, Politics And Karens

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From the “let no good deed go unpunished,” annals, the New Zealand and Australian Domino’s Pizza franchises ran a campaign they dubbed “Calling All Karens.” They asked all women named Karen to write to...

The Secret Marketing Weapon That Opens Doors, Fuel Sales, And Grows IT Businesses Fast

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Early in 2018, Bruce McCully, Founder of Dynamic Edge, set a goal to hit $2 million in new sales from using this one secret weapon. It’d only been a few months since he’d started using...

The Biggest Ways MSPs Burn Profits – Part 4

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To catch up on part 3 click here now... How Hundreds Of Thousands In Sales And Profits Leak Out Of Your MSP On A Daily Basis I don’t think there is anything more frustrating and disheartening...

The Formula For Building An Ad For Maximum Profit

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Can a single ad make you rich? In 1981, Absolut Vodka had a measly 2.5% of the vodka market and was selling only about 20,000 cases annually in the U.S.A. They started running print ads...

The Biggest Ways MSPs Burn Profits – Part 3

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To catch up on part 2 click here now... A so-called “friend” recently played a cruel joke one me. I was tricked — no, bamboozled — into witnessing train wreck after train wreck. A full two...

The Single Most Important Thing To Do If Your MSP Website, Brochure Or Marketing...

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As a seasoned copywriter for IT services, the single most difficult task is creating an effective marketing campaign about nothing. Last week a brand-new client seeking my advice about growing his application development business wanted...