How To Create Quick-And-Easy Content For Your E-mails That People LOVE To Get

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Last month we conducted a poll of our readers to find out how they are using e-mail in their marketing mix (click here to read that article). I suggest you read it in conjunction...

What Is Marketing Anyway? (And How To Know If It's Working)

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When I open a presentation on marketing to an audience of IT services CEOs who are not clients of mine, I like to start by asking, “What is the purpose of marketing?” Almost without...

The Ultimate, Handy-Dandy, ‘Finally Moving To A Marketing System Software’ Checklist – Part 3

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Remember those “choose your own adventure” books? You got to decide your character’s next actions at the end of each chapter, which took you to a new scenario, most of the time ending in your death....

How To Create Clients For Life By Building Better Relationships – Part 1

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“Every prospect, customer, client, and patient you’ve ever worked with is losing value today… unless you’re doing something right now to increase their value,” –Dan Kennedy, Author, Marketing Consultant, and Founder of Magnetic Marketing® There are many...

How To Get A Stubborn Prospect To Pay Attention To You

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In his book “How to Win Friends and Influence People,” Dale Carnegie wrote, “A person’s name is to him or her the sweetest and most important sound in any language.” Contrariwise, copywriter extraordinaire Bill...

Come Out Swinging In 2020: George Foreman Knockout Business Secrets

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Two-time Heavyweight Champion, Record-Busting Salesman, Author, and Serial Entrepreneur George Foreman became famous in two very different careers. The second richest boxer (Floyd Mayweather is the first) of all time, Foreman is the only...

Why Follow-Up Matters And Why You Should Automate It ASAP

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True story. A few years ago, my wife and I decided to join a gym. There were a couple of options near our home, so we stopped by to tour each one to scope...

The Biggest Ways MSPs Burn Profits – Part 5

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To catch up on part 4 click here now… While others took up bread baking and puzzles during COVID‑19 quarantine, I subscribed to HelloFresh, a meal delivery service, as an attempt to replace eating out.  Here’s...

The Secret Marketing Weapon That Opens Doors, Fuel Sales, And Grows IT Businesses Fast

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Early in 2018, Bruce McCully, Founder of Dynamic Edge, set a goal to hit $2 million in new sales from using this one secret weapon. It’d only been a few months since he’d started using...

Three Things Every MSP And IT Service Business Needs To Do Online Right Now

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So you’re super busy handling tickets that seem to multiply like rabbits. Add to this your clients are in a full blown panic mode…and to make matters even worse…you’re down to your last case of toilet paper!  Even...