4 Steps To Setting Your Company Apart From The Competition

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A question I frequently get asked is “How do I overcome the ‘we’re fine’ objection when prospecting?” Just the other day, an MSP client called in, befuddled by this objection. He was convinced that the...

The Shocking Stats On How MSPs Are NOT Using E-mail Marketing

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Plus Little-Known Pointers To Build Your List, Find Content And Improve Your Deliverability, Open Rates And Response Percentages Who doesn’t love how easy, inexpensive and FAST it is to send out an e-mail marketing campaign? Apparently...

[VIDEO] How Jesse Itzler Sold His First Marquis Jet Card With A Muffin

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In this clip from his interview with Robin Robins, Jesse Itzler shares how he sold his first Marquis Jet card with a muffin (no, that is not a typo). He also re-enforces his ‘do...

How To Create Quick-And-Easy Content For Your E-mails That People LOVE To Get

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Last month we conducted a poll of our readers to find out how they are using e-mail in their marketing mix (click here to read that article). I suggest you read it in conjunction...

Are MSPs Working Far Harder Than They Should To Make The Money They’re Taking...

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As I’ve often said, top line is for vanity, bottom line is for sanity. But how much do MSPs really make? To answer this question, we conducted an income survey of the readers of...

What Is Marketing Anyway? (And How To Know If It's Working)

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When I open a presentation on marketing to an audience of IT services CEOs who are not clients of mine, I like to start by asking, “What is the purpose of marketing?” Almost without...

Come Out Swinging In 2020: George Foreman Knockout Business Secrets

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Two-time Heavyweight Champion, Record-Busting Salesman, Author, and Serial Entrepreneur George Foreman became famous in two very different careers. The second richest boxer (Floyd Mayweather is the first) of all time, Foreman is the only...

The Secret Marketing Weapon That Opens Doors, Fuel Sales, And Grows IT Businesses Fast

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Early in 2018, Bruce McCully, Founder of Dynamic Edge, set a goal to hit $2 million in new sales from using this one secret weapon. It’d only been a few months since he’d started using...

10 Ways For MSPs To Make Money Right Now Without Spending A Dime On...

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Money is a bit tight right now for some, and many of my MSP clients have shared they are fearful of spending anything on marketing because of the massive uncertainty about the economy. I...

Don’t Overlook The Low-Hanging Fruit

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You already know that more referrals can translate into more clients and revenue. But did you know that referrals are more likely to become your BEST CLIENTS? It’s true. In fact, a recent study published...