Seven Strategies For Creating A Newsletter People Can’t Wait To Read – Part 2

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In part one, we discussed the importance of sending a newsletter to increase your value with clients and prospects. You discovered why you should send a print...

How To Create Clients For Life By Building Better Relationships – Part 1

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“Every prospect, customer, client, and patient you’ve ever worked with is losing value today… unless you’re doing something right now to increase their value,” –Dan Kennedy, Author, Marketing...

Marketing STRENGTH

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When I was a young kid learning how to work to make money, I used to pray and hope for a giant snowfall in winter because I’d...

The Secret To Landing Larger, Better, More Lucrative Clients

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Over a 4-month period, Tom Andrulis, CEO of Intelligent Technical Solutions, exploded his business. Sending just five letters to a small list, he closed...

Back-To-School Marketing 101: Sell SOLUTIONS, Not Products

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Check out this extremely clever ad from Gwyneth Paltrow’s company, Goop. While the company (and Paltrow) have drawn criticism for her controversial health and lifestyle tips, the...

The ONLY Opinion That Matters

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“If you want to dramatically increase your response , dramatically improve your offer.” That was just one of the maxims of marketing genius...

The Biggest Ways MSPs Burn Profits – Part 2

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Last month, we looked at how MSPs are throwing away an average of $50,238.64 in annual profits just by failing to implement systems and processes to make...

How Much Money Leaks Out Of Your MSP Every Day?

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Is it a trickle? Or a FLOOD? A while back, a client requested an appointment with me to go over the “failure” of his...

The Biggest Ways MSPs Burn Profits – Part 1

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Last month, I was shopping online for some gifts to give to our Technology Marketing Toolkit Infusionsoft clients, and I stumbled upon a popular beverage container company...

Plugging The Holes In Your Money Bucket

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“Every man must be tempted, at times, to spit on his hands, hoist the black flag and begin slitting throats.” – Henry Louis Mencken, American Journalist