What Obvious Roadblock Do You Not See?

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https://youtu.be/UtKt8YF7dgQ Back in 1999, two researchers studying inattentional blindness conducted an experiment they called the “invisible gorilla” (video above). It’s a video of 6 people, 3 in white shirts and 3 in black shirts, passing...

How A Childhood Dream Of Space Exploration Led John Hill To Become The Top...

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A servant attitude and a fascination with science and space exploration. That’s what sparked the interest of John Hill, founder of TechSage Solutions, in electronics and computers back in the ’60s and led him to...

Why Follow-Up Matters And Why You Should Automate It ASAP

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True story. A few years ago, my wife and I decided to join a gym. There were a couple of options near our home, so we stopped by to tour each one to scope...

The Dirty Little Secret Of Advertising That Most Marketing Consultants Never Address

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In the ’70s pop-culture movie Animal House, there’s an infamous scene where Kevin Bacon, attempting to join a fraternity, is being put through a hazing of getting his ass whacked several times with a...

An Experiment In Positive Thinking

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Evan Desjardins loves a good quote, be it practical, inspirational or just downright funny. Mention the work of motivational speaker Zig Ziglar, and Evan will offer a treasure trove of memorized wisdom with glee....

Screw SEO – The Biggest Mistake On Your Website That’s Costing You Clients Now

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Back when I was a real estate agent, before you ever put a home on the market, you “stagged” it. This basically consisted of decluttering, depersonalizing, and rearranging furniture to make the spaces appear...

How To Deal With The “I Want To Think It Over”

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EVERY salesperson has gotten the dreaded “I want to think it over” response. Problem is, how do you respond politely and without annoying the prospect to the point of them telling you to go to hell?...

10 Proven Ways To Break Free From A Sales Or Marketing Slump And Get...

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Last year, we saw a 500% increase in the number of small IT shops that closed their doors either permanently or rolled over to a competitor who absorbed them. All were small and provided...

3 Ways To Stop Phishing From Giving Your MSP A Scare

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By Manoj Srivastava, General Manager, Security, Kaseya Cybercrime is on the rise and here to stay, and topping the list are phishing scams. A common misconception is that only dumb people fall victim to these...

What Do You REALLY Know About Your Customers?

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During the Roadshow, when discussing behaviors and beliefs that keep MSPs small, struggling and broke, I had several people approach me privately, and one publicly during a session, to ask, “How is it you...