“Tech isn’t going to move the needle for you. Marketing opens the door. Sales capture the deal and generate revenue. Tech keeps the client.”
What would it be worth if prospects and customers truly saw your company as unique?
Turnover is nothing new and neither are corporate retention strategies. But the MSP Great Resignation and extreme turnover happening today is a different phenomenon that requires a different approach.
A high-value client is different for everyone, but in general, they represent far more PROFIT (not revenue) than your average client. They’re also easy to service where you can do your best work because their needs and your capabilities align.
You as an IT services business owner, or MSP, should know that it is time to start…
When potential customers are looking for IT support or help, it’s often at a time when there’s a big problem or catastrophe — like
In June, Kaseya closed on the acquisition of Datto for $6.2 billion. As I stated in a previous article, “Here’s my promise: Investment in