This needs to be repeated multiple times. Maybe even written out on one of those old-fashioned chalk boards over and over until it sinks in.
When I was running my MSP, the 20-minute phone call was where my sales team slipped up the most. Like you, we had a good reputation, provided
Does Your Sales Process Lack Urgency? Are You Losing Prospects Just Before They Make It Across the Finish Line? If your sales process is perfect