How is it possible that any MSP can be unprofitable or struggling right now in THIS industry with THIS demand?
This article is sure to fire up some well-meaning person’s hackles when they adamantly deny that THEIR relationship with their customers and employees are constructed of mutual respect and servitude – and that’s great if it’s true and not abusive to you, the business owner.
I consider myself extremely fortunate for not having had the ability to finish school and go to college, where I might have learned…
Self-employed people don’t really need to be great at systems, or hiring, or management. Being an entrepreneur is a much more difficult and challenging venture to undertake, and it’s certainly NOT for everyone.
Obviously, you can choose whatever approach you like when advertising your company, but I would suggest that your choices be governed by the performance and return of the campaign, not opinions or the popularity of what people say they like.
…she asked me a GREAT question: “What is a piece of advice you see given that you don’t agree with for MSPs?” Here was my answer…
With Valentine’s Day right around the corner, I thought I’d take a moment to talk about RELATIONSHIP as it pertains to the success or failure of any marketing initiative.
On that, here are two things I KNOW to be absolutely consistent across all media, all niches and all businesses:
It is also my observation that this is true of all successful entrepreneurs. They embrace chaos and push through the problems, doing what’s necessary, not what’s convenient or easy. We don’t spend a lot of time trying to avoid work and obstacles. We just accept it as part of the process and embrace it.
The “Covid cop-out” is yet another never-ending “Don’t blame me” game that is NOT an acceptable excuse nearly 3 years later.
The last thing you want is to be swamped with “things to do,” hamster in a wheel, running at top speed every day, every week, every month, every year and not really accomplishing anything.
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