“When all else fails, lower your standards” used to be a joke. Today, it’s how most people are running their lives and their businesses. Click below to read more of Robin’s take on the “low standards” crisis in America today.
If you’re doing marketing right, you are certain to get complaints. Peers and competitors, of course. But beyond that, other people, many of whom aren’t even paying clients and never will be. If you NEVER get complaints, your marketing is too benign, your sales too timid. Marketing needs to evoke sufficient EMOTION to create action. A prospect needs to be compelled to respond.
It really isn’t a mystery why winners win and losers lose, the rich get richer and the rest stay stuck, small and broke. Winners are curious and eager to find and try fresh new ideas and figure out HOW to make them work; losers are constantly stuck in finding ways something WON’T work for them, blinders on.
When faced with a challenge in your MSP business, do you back off, roll over and accept it, or do you fight like a…
Money doesn’t flow to you for being “busy,” being a hard worker, being at something for a “long time.” Money flows to those who DO THE SPECIFIC ACTIVITIES that attracts it. It’s absolutely as simple as that. And the more mature you’ll be about accurately thinking this way, the faster you’ll get to where you want to go.
Last week, I posted an article from Entrepreneur magazine about a network engineer who secretly worked 3 full-time IT jobs, without his employers’ consent or knowledge, because he was allowed to work from home.
In business, willful negligence is rampant. Sometimes it ends with an abrupt, catastrophic “implosion,” as with the Titan. In other cases, the damage is done over a longer period of time – a cancer that grows slowly until it’s too late to turn around. Willful negligence comes in three forms with business owners.
your #1 job is to scale the business profitably. If that’s not your primary responsibility, what is? Doing the technical work? If so, you aren’t a business owner, you’re an employee. Get a job where you get benefits plus three weeks’ vacation and none of the risk and responsibilities that come with running a business.
The simple reality is that marketing CAN’T always get that job done on its own. At some point, a SALESPERSON needs to answer the call, book the appointment, conduct the demo or consultation, and ultimately, close the sale.
Except for two very brief periods of my professional career, I’ve been in sales my entire life, my income directly tied to my ability to successfully hunt. As an entrepreneur, this has served me very, very well given the fact that ALL business owners and entrepreneurs are SALESPEOPLE on a “commission plan.” The real question is, are you any good at it?
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