Author: Robin Robins

We were taught as kids to respond to insults with “Stick and stone may break my bones, but names will never hurt me.”

I’m very happy to announce that TMT and Kaseya are officially joining forces. Many of you will not be surprised by this since I’ve had a long, productive relationship with Kaseya for years now.

How good are you at identifying and working on THE critical thing?

Last week, my rant about GOOD clients going really LAME struck a big chord with my readers. I received multiple e-mails and private messages on social media applauding the article and offering me support for my position.  

My mentor Dan Kennedy had a saying that I’m trying really damned hard not to adopt as my own: They ALL go lame.

I was on a consulting call with one of my MSP clients — a rare breed who actually understands and can execute on great marketing. He had a shiny new lead generation campaign all set up: solid offer, qualified list, great copy, a follow-up plan, and of course, a little AI design work sprinkled in like trendy tech glitter. It was all looking delicious.

Back in 2023, a crew of MSPs and I spent a day with Navy SEAL vet and Discovery TV show star Joel Lambert, on his farm here in Tennessee.

Even though most of you reading this are dudes, you are still likely familiar with the CEO and founder of Spanx, Sara Blakely. She built her business into a $400+ million brand before selling it for $1.2 billion, making her one of the wealthiest and most influential entrepreneurs in the world. 

WeightWatchers, an iconic brand that has been around for 62 years and had reached a peak of $1.5 billion in sales in 2018, recently filed for bankruptcy due to escalating debt, citing competitive pressure as the reason for its failure.