Not *Just* Doing the Work
Robin Robins
November 10, 2025
Just working hard isn’t enough; you also have to work right. Here’s why you need to make sure you’re putting your hours where they count.
Just working hard isn’t enough; you also have to work right. Here’s why you need to make sure you’re putting your hours where they count.
Customer acquisition costs are skyrocketing for MSPs and B2B companies as paid ads, SEO, and social media deliver diminishing returns. Discover why traditional tactics aren’t working and the strategies MSPs must use now to grow profitably now and in 2026.
A favorite quote from my mentor and friend Dan Kennedy: If I find myself lying awake at night thinking about you—and we’re not sleeping
What scares you these days? Such a looooong list to pick from. Recently, I feel like the kid in the movie The Sixth Sense…only
Whether you think she’s a lyrical genius or not, Taylor Swift is an extremely savvy marketer—and she might just have something to teach you.
During a conversation with a new sponsor prospect looking to invest a big chunk of money with us, I asked, “What do you know
I often get asked the question “If you had to do it all over again, where would you start?” Since selling the business, I’ve
My favorite hotel chain by far is the 4 Seasons. I absolutely love how they get the little things right. When my private car pulled up
At a recent Genius Network event I was asked to speak at, I met the amazing Peter Thomas. Peter is a serial entrepreneur who has started and successfully exited over 7 businesses and invested in dozens of others. Most notably, he was the founding partner and chairman of Century 21 Canada Ltd., a real estate company he built to $9 billion in annual sales, employing over 8,000 sales representatives from 400 franchises. The largest real estate network in the country.
Rory Sutherland, Vice Chairman of Ogilvy & Mather, has a great analogy of the success of bees survival to the importance of random testing in marketing.
