About Us

What Is MSP Success Magazine?

MSP Success Magazine is a print and digital publication dedicated to helping the CEOs and owners of managed IT services businesses build strong, profitable, growth-oriented businesses. Written and published by Robin Robins, founder of Technology Marketing Toolkit, this magazine is uniquely focused on the topics of marketing, client-acquisition, sales, profitability, leadership and personal development.

Why Advertise With Us?

Two reasons. First, unlike all other publications that allow anyone in the industry to subscribe to boast inflated circulation metrics, we ensure this publication is only sent to a very qualified list of owners and C-Level executives of managed IT services firms who are clients. Therefore, you know you’re getting to the REAL decision maker of the organization.  Second, since our magazine if focused on success principles, our readers are the top 20% who are inspired to improve and grow. This makes for a smaller circulation, but a far more qualified segment of the industry.

Technology Marketing Toolkit Is The Industry’s Leading Marketing And Sales Consultant For Managed IT Services Providers, VARs, System Integrators And IT Services Firms

There is no doubt about it: Technology Marketing Toolkit has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 8,000 IT services business owners for over 15 years, Technology Marketing Toolkit knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

For more from Technology Marketing Toolkit go to: https://technologymarketingtoolkit.com

Our Mission

To build a community of success-minded entrepreneurs that inspires excellenceencourages collaboration and expands the capacity of all members to achieve great things.

  • Creating low-cost marketing plans for “startup” MSPs and IT services businesses that are “one-man-band” to $1 million in sales.
  • Creating more sophisticated sales and marketing systems for larger, growth-mode MSPs in the $1 to $10 million range.
  • Creating reliable, repeatable “Marketing Oil Wells” using marketing automation and CRM systems to maximize the performance of any marketing campaign or plan.
  • Creating multi-media sequencing campaigns that generate 2-3 times the average response and results.
  • Cultivating extremely profitable sponsorship and strategic joint venture partnerships.
  • Coaching IT sales and marketing teams for peak performance.
  • Creating high-performance sales processes and playbooks for IT services and MSP sales.

Why Does Technology Marketing Toolkit Work With Small IT Firms And Not The Big Guys?

In many ways, it’s easier to work with a larger firm that’s already established and has achieved a level of success on their own. They are already doing a lot of things right, they have money to invest, an established client base and a good reputation in the marketplace to build on. And while Technology Marketing Toolkit could (and have) consulted with larger IT firms, we have chosen to work with small IT firms and start-ups for three main reasons:

First, we find many big firms frustrating to work with. It’s next to impossible to get anything implemented because of all the politics and red tape. Everything is a committee decision that only serves to stall action and water down ideas. Plus, there is a lot of “schmoozing” that has to go on to get in the doors in the first place. We’re not good at “schmoozing” and refuse to kiss up to someone to earn their business. We stand on results and results alone. We don’t usually find any of this with small business owners.

Second, we enjoy the challenge of working with the small firm. We’re used to building something from nothing, and that’s what we’ve gotten really great at – scrappy, creative and really, really smart strategy coupled with hard work.

Third (and probably most important), we love helping the “underdog.” When a client comes to us with a story about how we’ve helped them finally get the financial success they so desperately needed, or that we’ve helped them get out of debt and save their business (and sometimes their marriage!), we’re totally fulfilled. That gives us far more personal gratification than helping a $50 million firm generate an increase in sales. We’ve built a business from nothing and know how hard it can be to start and grow a business when you’ve got no money, no help and the world on your shoulders. We’re proud to be that “rock in the storm” to help our clients enjoy the same level of success and financial freedom.

Our Business Soul:

  • To always give our clients products and services that exceed their expectations.
  • To earn the trust and respect of our clients through kept promises and honesty.
  • To proactively contribute to not only our clients’ financial success, but also their emotional, physical and spiritual well-being.
  • To make a positive contribution in some small way to every person we have the opportunity to touch.

Click Here To Discover The Many Ways
Technology Marketing Toolkit Can Help You Increase Sales,
Secure Better Clients And Profitably Grow Your IT Business