Hate to exercise? Good news! There’s a new pair of pants you simply wear that “transform your health, fitness and athletic performance.” That’s verbatim off their website. How do these pants work? They have resistance bands built in. And so, “athletic performance is now as simple as wearing pants.” Isn’t that nice? Forget the dieting, running, lifting weights and sweating. Just wear these pants while shoving pizza and ice cream into your pie hole.
Folks, we’ve reached a new epic level of stupidity and laziness.
This is, of course, a never-ending popular idea that sells: the “take it easy” way to results. A while back, a product called Sensa was advertised as a weight-loss supplement that you simply sprinkle on your food and lose weight. Their ads showed a bikini-clad thin woman sprinkling this crap on a giant piece of cheesecake, implying that’s how she got to look the way she did. As I predicted when the product was first launched, they were sued by the FTC and agreed to pay $26.5 million to settle the charges.
Question is, how the heck did they get $26.5 million to pay? Because they got rich FAST from the majority of people who are continually suckered into the “easy way to results” pitch. Long before Tim Ferris came out with the 4-Hour Workweek, there was The Secret, a book popularized by Oprah about “manifesting” wealth and other results simply by thinking about what you wanted, which was a take from Think And Grow Rich (not work and get rich). There was also the ever-popular Joe Karbo’s The Lazy Man’s Way To Riches, which was preceded by hundreds of get-rich-quick books, programs, seminars and miracle cures. If you pay attention, very few of these sellers of nonsense actually “take it easy” in marketing and selling their programs – they’re hustlers, hustling a lot.
Never forget that most of what you can achieve by taking the easy, simple road isn’t worth having.
I know a lot of very successful, very wealthy people – and they’re working. I spent two days watching Shark Tank filmed and spent time with Kevin O’Leary, Robert Herjavec and the gang. They rolled into the studio at 5:30 a.m. for wardrobe and makeup to prep for an 8:00 a.m. start, going straight through until 8:00 p.m. to 10:00 p.m. In between sets (pitches), they were given a 10- to 15-minute break where they held meetings, shot clips for social media, organized deals and worked. ALL traveled with a team of people who assisted them in getting work done. Every night O’Leary had a dinner meeting that went to about midnight. He proceeded to get up the next morning, rinse and repeat for five days in a row. THAT’S work, and THAT’S why he’s rich.
So, the next time someone tries to sell you the “easy road to riches” bullshit in a bag, run the other way. Just because it’s wrapped in a pretty package with a bow on top doesn’t mean there’s not a giant, stinking pile of crap in the box. You can usually catch a hint of it. You want to get rich? Build a business that’s stable and profitable? AND THAT REQUIRES WORK.
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