[VIDEO] How Jesse Itzler Sold His First Marquis Jet Card With A Muffin

In this clip from his interview with Robin Robins, Jesse Itzler shares how he sold his first Marquis Jet card with a muffin (no, that is not a typo). He also re-enforces his ‘do whatever you can do’ approach to creating success in everything you do. Check it out now!

About Jesse Itzler: He only eats fruit ’til noon, loves Run-D.M.C., and enjoys living life “out of the box.” In fact, he doesn’t even have a box. The author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world’s largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He’s a former rapper on MTV and wrote and performed the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he’s not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he’s an owner of the team. He is married to Spanx founder Sara Blakely.